Skip to main content
  • Personal
  • Business
  • Foundation
    Close
    • Global
    • India
    • MENA
  • mySHRM Login
  • MySHRM
    • Dashboard
    • Account
    • Logout
SHRM
  • Membership
    • Membership

      As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.

      Membership Tiers
      • Professional
      • Student
      • Global
      • Executive
      • Enterprise
      Membership Benefits
  • Learning
    • SHRM Certification

      Demonstrate your ability to apply HR principles to real-life situations.

      • Choosing Your Certification
      • SHRM-CP
      • SHRM-SCP
      • How to Get Certified
      • Prepare for the Exam
      • Recertification
      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

      • Essentials of HR
      • eLearning
      Specialty Credentials

      Demonstrate targeted competence and enhance your HR credibility.

      Qualifications

      Gain a deeper understanding and develop critical skills.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

  • Events
    • Events

      Demonstrate your ability to apply HR principles to real-life situations.

      • SHRM26 Annual Conference
      • BLUEPRINT 2025
      • Talent Conference & Expo
      • Linkage Institute
      • The AI+HI Project 2026
      State Conferences

      Attend a SHRM state event to network with other HR professionals and learn more about the future of work.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

      Webinars
  • Resources
    • Resources

      Stay up to date with news and leverage our vast library of resources.

      • Flagships
      • HR Research
      • Legal & Compliance
      • Latest News & Trends
      • Tools & Guides
      • Webinars
      HR Topics
      • AI in the Workplace
      • Civility at Work
      • Compensation & Benefits
      • Inclusion & Diversity
      • Talent Acquisition
      • Workplace Technology
      • Workplace Violence Prevention
      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

  • Community
    • Find a SHRM Chapter

      Easily find a local professional or student chapter in your area.

      • SHRM Northern California
      SHRM Connect

      Post polls, get crowdsourced answers to your questions and network with other HR professionals online.

      Membership Councils

      Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).

      Volunteers

      Learn about volunteer opportunities with SHRM.

  • Shop
    • SHRM Store

      Shop for HR certifications, credentials, learning, events, merchandise and more.

      Workplace Essentials
      • SHRM Memberships
      • SHRM Certification
      • Specialty Credentials
      • HR Tools & Tech
      Education
      • Seminars
      • eLearning
      • Books
      Merchandise
      • Accessories
      • Apparel
      • Office & Home
Become a Member
Renew
Rejoin Now
Renew
Book a Speaker
Close
  • Personal
  • Business
  • Foundation
  • Membership
    back
    Membership
    • Membership

      As a SHRM Member®, you’ll pave the path of your success with invaluable resources, world-class educational opportunities and premier events.

      Membership Tiers
      • Professional
      • Student
      • Global
      • Executive
      • Enterprise
      Membership Benefits
  • Learning
    back
    Learning
    • SHRM Certification

      Demonstrate your ability to apply HR principles to real-life situations.

      • Choosing Your Certification
      • SHRM-CP
      • SHRM-SCP
      • How to Get Certified
      • Prepare for the Exam
      • Recertification
      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

      • Essentials of HR
      • eLearning
      Specialty Credentials

      Demonstrate targeted competence and enhance your HR credibility.

      Qualifications

      Gain a deeper understanding and develop critical skills.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

  • Events
    back
    Events
    • Events

      Demonstrate your ability to apply HR principles to real-life situations.

      • SHRM26 Annual Conference
      • BLUEPRINT 2025
      • Talent Conference & Expo
      • Linkage Institute
      • The AI+HI Project 2026
      State Conferences

      Attend a SHRM state event to network with other HR professionals and learn more about the future of work.

      Seminars

      Stand out from among your HR peers with the skills obtained from a SHRM Seminar.

      Webinars
  • Resources
    back
    Resources
    • Resources

      Stay up to date with news and leverage our vast library of resources.

      • Flagships
      • HR Research
      • Legal & Compliance
      • Latest News & Trends
      • Tools & Guides
      • Webinars
      HR Topics
      • AI in the Workplace
      • Civility at Work
      • Compensation & Benefits
      • Inclusion & Diversity
      • Talent Acquisition
      • Workplace Technology
      • Workplace Violence Prevention
      Educational Programs

      Designed and delivered by HR experts to empower you with the knowledge and tools you need to drive lasting change in the workplace.

  • Community
    back
    Community
    • Find a SHRM Chapter

      Easily find a local professional or student chapter in your area.

      • SHRM Northern California
      SHRM Connect

      Post polls, get crowdsourced answers to your questions and network with other HR professionals online.

      Membership Councils

      Learn about SHRM's five regional councils and the Membership Advisory Council (MAC).

      Volunteers

      Learn about volunteer opportunities with SHRM.

  • Shop
    back
    Shop
    • SHRM Store

      Shop for HR certifications, credentials, learning, events, merchandise and more.

      Workplace Essentials
      • SHRM Memberships
      • SHRM Certification
      • Specialty Credentials
      • HR Tools & Tech
      Education
      • Seminars
      • eLearning
      • Books
      Merchandise
      • Accessories
      • Apparel
      • Office & Home
Become a Member
Renew
Rejoin Now
Renew
Book a Speaker
    • Global
    • India
    • MENA
SHRM
mySHRM Login
  • MySHRM
    • Dashboard
    • Account
    • Logout
Close

Tomorrow's Benefits Today: Data-Driven Strategies for Engaging Enrollment


August 27, 2025 1:00 PM EDT

Register Now

As employee expectations evolve, benefit strategies must too. This is especially true for organizations looking to stay competitive and retain talent. In this webinar, we’ll explore key trends influencing the benefits landscape and how employers can respond with offerings that deliver real impact. Drawing on the latest findings from LIMRA’s Benefits and Employee Attitude Tracker (BEAT) study, we’ll highlight what today’s workforce values in their benefits, how they prefer to access them and the ways they want to engage throughout the experience. We’ll also look at how the enrollment experience is evolving — and why blending digital tools with personal support can better meet employee needs and reduce administrative strain.

Attendees will walk away with practical insights to align offerings with employee priorities, simplify the enrollment experience and ensure everyone gets the coverage they need. You'll also learn how to partner more strategically with your benefits provider to ease administrative burdens and unlock more value from your programs.

 

Key Topics:

  • Current trends: What’s changing in the benefits landscape, including new insights from LIMRA’s BEAT study on shifting employee attitudes and expectations.
  • Employee expectations: Addressing top concerns like flexibility, financial wellness and mental health.
  • Effective enrollment: Simple strategies to boost benefits understanding, engagement and participation with limited resources.
  • Provider collaboration: How to unlock more value and support from your benefits partner.

Meet the Presenters

Ashley Minor

Senior Vice President, Sales, Colonial Life

Ashley Minor is the Senior Vice President of Sales of Colonial Life. She is a dynamic professional whose journey is marked by a blend of educational achievements and career milestones. In 2007, she proudly graduated from Auburn University, where she earned her degree in sports medicine and physical therapy. In 2008, Minor transitioned into the insurance industry, beginning her career with Colonial Life Insurance in 2012 as a District General Agent. In 2018, she assumed the role of Territory Sales Manager. Minor’s relentless pursuit of excellence led her to the role of Vice President of Sales for the South region in 2022, where she took on the responsibility of overseeing and strategizing sales efforts in the South, before taking on her current role as Senior Vice President of Sales for Colonial Life.


Kaleb Unverfehrt

Vice President, Enrollment Strategy and Solutions, Colonial Life

Kaleb Unverfehrt is the Vice President of Enrollment Strategy and Solutions for Colonial Life. He oversees client enrollment positioning and fulfillment across both the Unum and Colonial Life brands. His team focuses on ensuring that the right processes, tools and talent are aligned to deliver quality benefits education and engagement experiences to workers via the nearly 50,000 enrollment events Colonial Life supports annually. Outside of work, Unverfehrt serves on the Board of Directors at Transitions, a non-profit focused on ending homelessness in South Carolina. He holds a bachelor’s degree in business administration and a master’s degree in international business from the University of South Carolina.


Kellie Benson-Bray

Member Relations Director, Workplace Benefits, LIMRA

Kellie Benson-Bray is the Member Relations Director, Workplace Benefits at LIMRA.  As a global employee benefits market leader, Kellie brings over 25 years of strategic, innovative, and consultative leadership experience in the employee benefits industry.  Prior to joining LIMRA Kellie served at ADP as the Director of Carrier Relations and Strategic Partnerships.  During this time Kellie established strategic relationships with industry stakeholders and government entities while leading a cross functional team of service and operation associates.  Additionally, she served as an industry expert through participation with WEDi, ASC X12, HR Open and LIMRA standards committees and workgroups.

Webinar Sponsor
sponsor logo

This webinar is sponsored by Colonial Life.

SHRM Recertification Provider

SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.

HR Daily Newsletter

Stay up to date with the latest HR news, trends, and expert advice each business day.

Success title

Success caption

Manage Subscriptions
Our Brands

SHRM Foundation Logo
SHRM Executive Network Logo
CEO Circle Logo
SHRM Business Logo
SHRM Linkage Logo
SHRM Labs
Overview

  • About SHRM
  • Careers at SHRM
  • Press Room
  • Contact SHRM
  • Book a SHRM Executive Speaker
  • Advertise with Us
  • Post a Job
Advocacy

  • SHRM Advocacy
  • Workforce Development
  • Workplace Inclusion
  • Workplace Flexibility & Leave
  • Workplace Governance
  • Workplace Health Care
  • Workplace Immigration
  • State Affairs
  • Global Policy
  • Advocacy Team
  • Take Action
  • SHRM E2 Initiative
  • Generation Cares
  • The Section 127 Coalition
Member Resources

  • Ask An Advisor
  • SHRM Newsletters
  • SHRM Flagships
  • Topics & Tools
  • Find an HR Job
  • Vendor Directory

© 2025 SHRM. All Rights Reserved
SHRM provides content as a service to its readers and members. It does not offer legal advice, and cannot guarantee the accuracy or suitability of its content for a particular purpose. Disclaimer

Follow Us

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • YouTube

  1. Privacy Policy

  2. Terms of Use

  3. Accessibility

Join SHRM for Exclusive Access to Member Content

SHRM Members enjoy unlimited access to articles and exclusive member resources.

Already a member?
Free Article
Limit Reached

Get unlimited access to articles and member-exclusive resources.

You've reached the limit of 1 free article this month. Join to access unlimited articles and member-only resources.

Already a member?
Free Article
Exclusive Executive-Level Content

This content is for the SHRM Executive Network and Executive Content Subscription members only.

You've reached the limit of 1 free article this month. Join the Executive Network and enjoy unlimited content.

Already a member?
Free Article
Exclusive Executive-Level Content

This content is for the SHRM Executive Network and Executive Content Subscription members only.

You've reached the limit of 1 free article this month. Join and enjoy unlimited access to SHRM Executive Network Content.

Already a member?
Unlock Your Career with SHRM Membership

Please enjoy this free resource! Join SHRM for unlimited access to exclusive articles and tools.

Already a member?

Your membership is almost expired! Renew today for unlimited access to member content.

Renew now

Your membership has expired. Renew today for unlimited access to member content.

Renew Now

Your Executive Network membership is nearing its expiration. Renew now to maintain access.

Renew Now

Your membership has expired. Renew your Executive Network benefits today.

Renew Now