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Tomorrow's Benefits Today: Data-Driven Strategies for Engaging Enrollment


August 27, 2025 1:00 PM EDT

Register Now

As employee expectations evolve, benefit strategies must too. This is especially true for organizations looking to stay competitive and retain talent. In this webinar, we’ll explore key trends influencing the benefits landscape and how employers can respond with offerings that deliver real impact. Drawing on the latest findings from LIMRA’s Benefits and Employee Attitude Tracker (BEAT) study, we’ll highlight what today’s workforce values in their benefits, how they prefer to access them and the ways they want to engage throughout the experience. We’ll also look at how the enrollment experience is evolving — and why blending digital tools with personal support can better meet employee needs and reduce administrative strain.

Attendees will walk away with practical insights to align offerings with employee priorities, simplify the enrollment experience and ensure everyone gets the coverage they need. You'll also learn how to partner more strategically with your benefits provider to ease administrative burdens and unlock more value from your programs.

 

Key Topics:

  • Current trends: What’s changing in the benefits landscape, including new insights from LIMRA’s BEAT study on shifting employee attitudes and expectations.
  • Employee expectations: Addressing top concerns like flexibility, financial wellness and mental health.
  • Effective enrollment: Simple strategies to boost benefits understanding, engagement and participation with limited resources.
  • Provider collaboration: How to unlock more value and support from your benefits partner.

Meet the Presenters

Ashley Minor

Senior Vice President, Sales, Colonial Life

Ashley Minor is the Senior Vice President of Sales of Colonial Life. She is a dynamic professional whose journey is marked by a blend of educational achievements and career milestones. In 2007, she proudly graduated from Auburn University, where she earned her degree in sports medicine and physical therapy. In 2008, Minor transitioned into the insurance industry, beginning her career with Colonial Life Insurance in 2012 as a District General Agent. In 2018, she assumed the role of Territory Sales Manager. Minor’s relentless pursuit of excellence led her to the role of Vice President of Sales for the South region in 2022, where she took on the responsibility of overseeing and strategizing sales efforts in the South, before taking on her current role as Senior Vice President of Sales for Colonial Life.


Kaleb Unverfehrt

Vice President, Enrollment Strategy and Solutions, Colonial Life

Kaleb Unverfehrt is the Vice President of Enrollment Strategy and Solutions for Colonial Life. He oversees client enrollment positioning and fulfillment across both the Unum and Colonial Life brands. His team focuses on ensuring that the right processes, tools and talent are aligned to deliver quality benefits education and engagement experiences to workers via the nearly 50,000 enrollment events Colonial Life supports annually. Outside of work, Unverfehrt serves on the Board of Directors at Transitions, a non-profit focused on ending homelessness in South Carolina. He holds a bachelor’s degree in business administration and a master’s degree in international business from the University of South Carolina.


Kellie Benson-Bray

Member Relations Director, Workplace Benefits, LIMRA

Kellie Benson-Bray is the Member Relations Director, Workplace Benefits at LIMRA.  As a global employee benefits market leader, Kellie brings over 25 years of strategic, innovative, and consultative leadership experience in the employee benefits industry.  Prior to joining LIMRA Kellie served at ADP as the Director of Carrier Relations and Strategic Partnerships.  During this time Kellie established strategic relationships with industry stakeholders and government entities while leading a cross functional team of service and operation associates.  Additionally, she served as an industry expert through participation with WEDi, ASC X12, HR Open and LIMRA standards committees and workgroups.

Webinar Sponsor
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This webinar is sponsored by Colonial Life.

SHRM Recertification Provider

SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.

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