NEW Professional Member Special>>> Save $20 and receive a SHRM tote bag
More companies are recognizing the importance of giving employees the time and space they need to navigate personal loss.
Save $20 on a New Professional Membership and receive a FREE Tote bag when you join SHRM today!
Learn to overcome challenges and meet your 2017 goals through competency-based HR education. Available in-person and virtually.
Expand your influence and learn how to become an effective leader. Join us in Phoenix, AZ | OCTOBER 2 - 4, 2017
Here, Pontefract shares some insights from his book.
Why did you write the book?I wrote
The Purpose Effect to prove that there is indeed a link between purpose and culture. The concept of purpose was something I wanted to explore deeply, and [I wanted to] prove that an organization and its employees are better off with the dynamic duo of culture and purpose.If the purpose of the organization and [that of] its team members are aligned—and the organization is operating in an open, collaborative and harmonious culture—it delivers the one-two punch of societal and organizational benefits.
Why is finding the “sweet spot” so elusive for individuals as well as companies?The Purpose Effect is a three-legged stool. If one of the legs is broken or uneven, either an employee ends up crashing to the ground or there is a perpetual wobble, prompting a feeling of uneasiness. Such a lack of balance in the workplace can result in personal disengagement, disbandment of a team or, in the direst instance, the end of the organization itself.
How do you define purpose for an organization?An organization’s (be it a for-profit or a nonprofit) purpose is tied to how its principles, ethics and culture inform its way of operating. If an organization demonstrates what I refer to as “good DEEDS,” it will be known as a purpose-driven organization. I define “good DEEDS” as:
Personal purpose, in essence, is a lifetime journey. Many individuals make the mistake of believing once they “find themselves” there is no need to further develop their personal purpose. This is where a lot of trouble begins for people—where disengagement or disaffection can creep in. We ought to yearn for new experiences, knowledge and acumen, whether through projects, roles, rotations, mentors, education and so on. Every decision—every day of our being—is a decision on how we choose to act with personal purpose … or not.
About Book Reviews
HR Magazine's Book Reviews keep you up to date on must-read titles related to HR and other business topics through weekly book reviews, author posts and recommendations. Looking for a good read? Visit the
SHRMStore, our online bookstore, for a wide selection of HR books from multiple authors and disciplines, or sign up for a weekly
e-newsletter, which highlights new titles and special offers.
For more information on how to contribute to the reviews,
view our author guidelines.
View SHRM Books that support HR Behavioral Competencies
Join Our Book Group
Discuss your favorite HR book on
SHRM Connect in the
SHRM Book Group.
You can also interact with the SHRM editorial staff and learn about SHRM editorial and publishing operations at the
SHRM Publishing and E-Media Group on SHRM Connect.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Your session has expired. Please log in again before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
New Pro Member Special: $20 off + Free Tote
SHRM’s HR Vendor Directory contains over 3,200 companies