Job Summary:

The Search Engine Marketing Manager will direct and lead marketing staff in developing and implementing effective search engine marketing campaigns and strategies.

Supervisory Responsibilities:

• Hires and trains search engine marketing (SEM) staff.
• Organizes and oversees the schedules and work of SEM staff.
• Conducts performance evaluations that are timely and constructive.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Develops, implements, and modifies a unified digital marketing strategy based on search engine research, monitoring, optimization, analysis, and reporting conducted by the SEM team; drafts and distributes related documentation and materials.
• Identifies and sets appropriate key performance indicators (KPIs), project milestones, and other metrics, goals, and targets.
• Maintains the quantity and quality of content on the company website; maintains and updates keywords that lead to site.
• Oversees campaigns related to paid searches; generates ranking reports and performs site audits.
• Reviews, monitors, and reports on the overall performance of paid search efforts.
• Monitors, manages, and executes budget for search engine marketing.
• Maintains current knowledge of best practices and developments in digital marketing.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Strong supervisory and leadership skills.
• Strong analytical and problem-solving skills with ability to analyze and predict return on investment of SEM campaigns and advertisements.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with the proven ability to meet deadlines.
• Thorough understanding of SEM optimization techniques and campaign monitoring.
• Thorough understanding of keyword research techniques and algorithms.
• Proficient with Microsoft Office Suite or related software.
• Proficient with HTML, JavaScript, and other markup languages used by the organization.

Education and Experience:

• Bachelors degree in Marketing, Communications, Computer Science, Search Engine Marketing, or related field required.
• At least two years of search engine development experience required.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.