Under your HR team’s leadership, your company has recruited a diverse workforce that includes a range of ages, ethnicities, religions and worldviews. Identifying and hiring people with such diverse backgrounds and characteristics is an achievement that you reflect on with pride. So now you can check off the diversity and inclusion (D&I) box on your to-do list for building a great workplace … right?
Not so fast. Diversity is only half of the D&I picture. Creating a culture where people are respected and appreciated requires another level of effort that may not be getting the investment it needs.
“We often forget the ‘I’ in the D&I conversation,” says Johnny C. Taylor, Jr., SHRM-SCP, president and chief executive officer of the Society for Human Resource Management (SHRM). “The challenge is in having a culture where all employees feel included. It’s a major investment to bring talent into your organization, so why bring them in if they’re not happy when they get here? You’ve got to get the inclusion part right.”
Think of diversity as being similar to selecting people for a chorus who have different musical backgrounds, vocal ranges and abilities. The inclusion piece of D&I means making sure that those different voices are heard and valued and that they contribute to the performance.
When employees who are different from their colleagues are allowed to flourish, the company benefits from their ideas, skills and engagement, according to SHRM/Economist Intelligence Unit research. The retention rate of those workers also rises.
To that end, here are six practical strategies for creating an inclusive environment.
1. Educate Your Leaders
Your organization’s executives and managers will be instrumental to your D&I efforts. “At the end of the day, it’s the leader who’s on the front line with our employees,” says Dianne Campbell, vice president of global diversity and inclusion at American Express in Washington, D.C. “It’s the experience that the leader is creating that is going to make or break” your D&I initiatives.
This year, Amex is rolling out mandatory training for people at the vice president level and above. It will start with the basics—what inclusion is and why it is important. Small groups will discuss strategies to foster it in the company.
“We have always focused on inclusion and know this is something that’s important,” Campbell says. However, “as HR practitioners, we take for granted when we say to leaders that they need to be inclusive that they know what we mean.”
‘As HR practitioners, we take for granted when we say to leaders that they need to be inclusive that they know what we mean.’
At global pharmaceutical manufacturer Merck & Co. Inc., bosses at every level undergo training in unconscious bias, which occurs when individuals make judgments about people based on gender, race or other factors without realizing they’re doing it. The training helps make people aware of this form of bias and drives home the importance of modeling inclusive behavior. Examples of inclusive behavior include engaging in active listening during performance reviews, encouraging different points of view in meetings and carefully choosing what language to use.
The company’s global D&I team periodically evaluates its professional development offerings to ensure that managers have opportunities to learn how to better manage diverse workgroups. Members talk about how to deal with real-life scenarios that people managers face, such as supervising an employee who needs an accommodation for a disability or a worker who is a single parent with challenging child care issues.
“We look at the opportunities where people managers are making decisions about employees and integrate a D&I filter into those opportunities to ensure we are making decisions appropriately,” says Celeste R. Warren, vice president, HR and global diversity and inclusion center of excellence at the Upper Gwynedd, Pa.
Leaders at Merck are also expected to demonstrate a commitment to inclusivity and, importantly, to be responsible for the environment in their respective departments. Ongoing feedback from their own managers helps to hold them accountable, as does tying the goal to their performance evaluations.
“Leaders—especially middle managers—must be held accountable for results,” says Erin L. Thomas, a diversity researcher and a partner at Paradigm, a D&I consulting firm based in San Francisco. That means structuring meetings, allocating resources and using language that advances inclusion. “Employees need to see that inclusive behavior is a core competency.
2. Form an Inclusion Council
Consider forming a council comprising a dedicated group of eight to 12 influential leaders who are one or two levels below the CEO. Carefully select them for their passion and commitment to inclusion.
“You need people who are going to make the time to roll up their sleeves” and do the work, says Jennifer Brown, author of Inclusion: Diversity, the New Workplace & the Will to Change (Purpose Driven Publishing, 2017) and president and CEO of Jennifer Brown Consulting in New York City. They need to be “a channel for communication” between the rank and file and the C-suite, and that includes advocating for inclusiveness in discussions with top executives when necessary.
Ideally, councils should be involved in goal-setting around hiring, retaining and advancing a diverse workforce and in addressing any employee engagement problems among underrepresented employee groups, Brown says. Most councils meet quarterly to review organizational feedback, troubleshoot challenges, and, most importantly, carry messages about their work to their senior peers and the C-suite, she says.
The councils should be as diverse as possible, with members representing not only different ethnicities and genders but also different business functions and geographic locations, for example, even if that means tapping individuals one or two grade levels below the C-suite. If this is difficult due to the lack of diversity in the top levels of your organization, make sure council members learn about your company’s diversity strategy from HR, the D&I team, and their colleagues in employee resource groups (ERGs) or business resource groups (BRGs). In this scenario, the pressing reality of the lack of diversity in top positions will also become a stark reminder that change is needed.
An inclusion council is different from ERGs and BRGs, which are sponsored by individual executives and typically serve as grassroots diversity business networks, usually for mid- and junior-level workers who share common backgrounds. ERGs and BRGs might be made up of veterans; new parents; or members of an ethnic, racial or gender-based group. They are a good D&I tool and provide a safe place for people to express themselves. Sometimes discussions that arise in these groups can even provide an early warning of issues bubbling up within the company.
The onus for inclusiveness, however, should not fall on the underrepresented members of your workforce, whether they be women, people of color or members of other minority groups. Those individuals often don’t have the power or influence to bring about change, Brown says. That’s where inclusion councils can take up the cause.
Inclusivity Checklist for HR
[SHRM members-only toolkit: Introduction to the Human Resource Discipline of Diversity]
3. Celebrate Employee Differences
One of the most important ways to show employees that you respect their backgrounds and traditions is to invite them to share those characteristics in the workplace. For example, the HR team at Bak USA, a manufacturer of mobile computers based in Buffalo, N.Y., holds potluck parties to celebrate the 14 nationalities represented among its 100 employees. Many employees are new to the U.S., and the events are a way to showcase the foods of their home countries, says Eva Bak, vice president of people.
The company promotes inclusiveness in other ways, too, with:
- A meditation or prayer room. The need for a reflection space came to Bak’s attention after she started giving up her office for 15 minutes every Friday so Muslim employees could use it to pray. It wasn’t an inconvenience to her, she says, and the gesture meant so much to those individuals. Creating a permanent space, however, provided “that inclusion piece where people felt they could bring their ‘full selves’ to work,” she says.
- An enhanced HR presence for more-isolated employees. The company created a small HR office to serve production team employees who work on a different floor than the HR team and who often work different hours from the rest of the organization. It’s also a place where those workers can have private conversations with their managers.
Last September at Merck, the company observed its second annual Global Diversity & Inclusion Experience month. It celebrated the differences among its 69,000 employees in more than 140 countries and offered presentations to employees about how D&I influences Merck’s culture and business performance.
“It’s well-known that diversity in teams leads to better decision-making, greater innovation and ultimately higher returns,” Bak says. “But inclusion is what connects people to the business, and we believe it’s one of the core reasons they stay.”
4. Listen to Employees
To better understand their workers’ experience, HR at American Express fields employee surveys and convenes focus groups to drill down on engagement and inclusion issues. Conduct a comprehensive assessment of your organization’s demographics and people processes to develop specific strategies to promote inclusiveness, Campbell advises.
‘We’ve created a very close-knit group of people who treat one another like family. I think that’s incredibly powerful, especially when you look at everything happening in the world.’
Think about the culture you want and how you can create one that is authentic to your brand while meeting the needs of your employees. “We serve a diverse workforce, but, more importantly, we wanted to make it an inclusive workforce,” Bak says. “That means making strategic decisions that align us with that thinking.”
At Bak USA, leaders conduct regular town hall-style meetings as part of their communication with staff. “[It] teaches us what people really need and what makes them feel comfortable” and included, Bak says. “Just being listened to is important to people—being able to voice your concerns in a safe place. It can be daunting sometimes, especially [for] HR, to go into those meetings because you never know what you’re going to be asked.”
The company used to hold a separate holiday party for its production team to accommodate their nontraditional work hours. However, a response to an employee survey pointed out that the practice seemed to silo that department from the rest of the organization. Although only one person expressed this concern, the HR department thought the point had merit and now holds one celebration for everyone.
“We’ve created a very close-knit group of people who treat one another like family,” Bak says. “I think that’s incredibly powerful, especially when you look at everything happening in the world.”
5. Hold More-Effective Meetings
An employee’s daily experiences with co-workers are more telling about a workplace’s inclusiveness than anything else.
“Determine the moments of truth in the workplace where any individual can impact diversity and inclusion,” says Danny Guillory, head of global diversity and inclusion at San Rafael, Calif.-based Autodesk, a global software company. “What is most impactful is not what the CEO says, not what I say, but the experiences I have with the five or six people I work with every day. What are the key moments almost every employee touches where they can have an impact?”
Meetings are a prime example, says Guillory, who offers the following ideas for fostering an environment where contributions from everyone are encouraged:
- Distribute meeting materials in advance and share questions to be discussed. This is helpful for workers for whom English is a second language and for introverted employees who function better when they are given time to process information before reacting to it.
- Reach out to teleworkers. Make sure you have the right technology for virtual meeting participants to have a meaningful experience. Welcome them to the meeting, ask them questions and pause to be sure they are given the opportunity to take part in the conversation.
- Rotate meeting times if you have remote workers in different time zones.
- Give credit where it’s due. When someone is recognized for an idea that someone else put forward earlier in the meeting, point out who shared the idea originally.
- Be conscious of your communication style. Don’t assume you know more than others by explaining concepts they may already understand—a behavior sometimes referred to as “mansplaining” when done by men to women.
- Promote active debate and be courteous. If one colleague interrupts another, call attention to it to underscore the importance of letting everyone be heard.
Creating an inclusive mindset is not a linear process, Guillory says. It will take time and a consistent effort. “There will be stops and starts” along the way, he says.
“Cultivating inclusion is an evolving process with constantly moving targets. You’re never done,” Thomas points out. “A company’s goals and tactics must evolve along with the needs of current and potential talent.
6. Communicate Goals and Measure Progress
Establish and clearly communicate specific, measurable and time-bound goals as you would with any other strategic aim. At one organization where Thomas worked, the employer took great care to quantify engagement within its BRGs. After 11 months of “high-touch management” from Thomas’ team, BRG members reported double-digit increases across 12 measures of engagement.
“Every company should first benchmark their culture before they begin investing in it,” Thomas says. She recommends the following actions:
- Conduct a full audit of your people processes—from recruiting and hiring to developing and retaining employees. Couple the data with engagement and other workforce survey data to gain a full measure of your climate.
- Identify any shortcomings and measurable discrepancies around inclusiveness in your organization.
- Instill rigor into inclusion strategies with data-driven plans, and measure the results.
- Establish a clear business case for how the company will benefit by having a more inclusive culture by asking:
- What are our inclusion goals?
- What are the reasons for those goals?
- How do we quantify inclusion?
- How will inclusion impact our mission, brand or bottom line?
“When you can answer these questions,” Thomas says, “you’re speaking the language of your stakeholders, legitimizing the business of inclusion and making inclusion a ‘verb’ versus an ideal.”
Kathy Gurchiek is an associate editor on SHRM’s online news team.
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