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LinkedIn Tests AI to Write Job Ads, Help with Profiles

Linkedin's headquarters in san jose, california.

​LinkedIn is introducing more AI-enabled features for recruiters and job seekers, powered by startup OpenAI's advanced GPT technology. Microsoft is the parent company of LinkedIn and has heavily invested in OpenAI, which recently made a big splash with its generative artificial intelligence product ChatGPT.

We've rounded up articles from SHRM Online and other outlets to provide more context on the news.

Building Job Ads

With one new tool, job posters will provide starter information, such as job title, company name, workplace type, job type and location, and a draft description of an ad will be created for the poster to review and edit.

The aim is to help employers find qualified candidates more quickly and free up recruiters' time for the more strategic parts of the hiring process. LinkedIn has begun testing the new functionality with a limited number of job posters, with plans to roll it out globally later in 2023.  


Profile Assistance

LinkedIn is using the same generative AI technology to help create or enhance user profiles.

Using the content already on a user's page, the tool identifies the most important skills and experiences to highlight and crafts suggestions to make the profile stand out, according to LinkedIn. This feature is being tested with some Premium subscribers and will roll out over the next few months to all Premium subscribers.


Red Flags

There are questions and concerns about the ethical use of generative AI—such as whether content creators should make it clear that they used the technology.

In the case of AI-generated profiles used by recruiters to source candidates, some doubt could be sown about the "voice" of the person behind the profile, potentially leading a recruiter astray.


Is It Cheating?

There is a growing concern among hiring and recruiting professionals that job candidates are using ChatGPT to game the interview process by having it write cover letters and help candidates practice answering complex questions.

Should HR leaders be concerned that ChatGPT could intensify candidate fraud? 

(SHRM Online)

ChatGPT 101 for HR Pros

HR professionals will still be needed to narrate to ChatGPT what they want to create. We will still need smart, sharp, driven HR professionals who know what they're doing. You just won't be the one doing the creating—which will allow you, individually, to do much more.

(SHRM Online)


​An organization run by AI is not a futuristic concept. Such technology is already a part of many workplaces and will continue to shape the labor market and HR. Here's how employers and employees can successfully manage generative AI and other AI-powered systems.