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On this episode, sustainability advisor John Elkington offered lessons on corporate sustainability and how businesses can lead the way toward meaningful change. Elkington discussed the dangers of greenwashing and how leaders can move beyond PR stunts to create significant environmental, social, and governance progress. He also explored the transformative potential of AI, acknowledging its complexities, but championing its adoption at scale to achieve long-term sustainability goals.
Variously known as the “Godfather of Sustainability” and an “Ambassador from the Future,” John is acknowledged as one of the founders of the global sustainability movement. Mainly focusing on business and markets, he has worked as an advisor to an A-to-Z of businesses across the globe for over 40 years.
He has co-founded four companies since 1978, all of which still exist in some form: Environmental Data Services (ENDS, 1978); John Elkington Associates/ Countercurrent (1983); SustainAbility (1987); and Volans (2008). Over the decades, he has served on over 80 boards and advisory boards—and was a faculty member of the World Economic Forum from 2002-2008. He has addressed over 1,500 conferences around the world.
Along the way, he coined such terms as environmental excellence, green consumer and green growth, the triple bottom line (People, Planet and Profit/Prosperity), business-as-unusual and green swan.
He is the author or co-author of 21 books, including the million-selling Green Consumer Guide series. His most recent book—Tickling Sharks: How We Sold Business on Sustainability—was published in June 2024 by Fast Company Press. He has received many awards, most recently the World Sustainability Award.
Discover ways that business leaders can overcome barriers to sustainable innovation and position their organizations for growth in an eco-conscious marketplace.
As part of SHRM's commitment to providing cutting-edge resources, get additional perspective and more insights in content curated from SHRM and around the web.
This week on Tomorrowist, Michael Froman offers his perspective on how business leaders can approach geopolitical disruptions today to prepare for the global marketplace challenges of tomorrow.
This week on Tomorrowist, Bob Johansen examines the future of the workplace as new tools and techniques reshape processes and redefine human productivity.
This week on Tomorrowist, Susie Alegre addresses the risks of Big Tech dependency for business operations and the workforce.